Digital Marketing Courses Delhi

India has always been among the mass TV ad producers in the world – but with the digital landscape shaping up nicely around the world and businesses looking to avoid capital wastage on advertisements that go unattended, digital ad spending has increased. In fact, the television ad spending has been surpassed by India’s digital ad expenditure. This doesn’t come as a surprise to digital marketers and to people who are at the wrong end of this stat. Business owners are investing heavily on digital and online campaigns for their services and products. An online advertisement doesn’t only deliver better penny-to-engagement ratio but also makes it easier to customize the ad according to the group of customers it will go to. All of these possibilities and overshadowing capabilities of digital marketing are coupled with easy tracking and audience targeting. To cap the benefits of marketing through digital platforms, new techniques and technical tricks have also hit the market. L...

Having already made a mark in the market, Yoga Guru Baba Ramdev Ayurvedic flagship Patanjali ltd. now plans to opt for a more aggressive marketing technique, ties up with Facebook and Google for a digital marketing campaign . Announcing its collaboration with the tech giants, Facebook and Google, Patanjali is giving their aim for capturing a wider market with the help of digital marketing a kick start. This will be the first time when Patanjali would be advertising on a digital platform trying to yield much larger benefits in comparison to print and other channels of media. Patanjali already has a very strong presence in the Indian market and it has been strengthening its online presence through aggressive campaigning and promotional activities on Facebook and YouTube.  Patanjali started off with their campaign in February this year and got a positive response from the audience or the customers. The viewership of the company recorded a growth of around eleven times in...